Huwebes, Hunyo 16, 2022
The Importance of Thanksgiving After Communion

It is not enough to simply receive the Sacrament of Holy Communion and return to our pews as if nothing has happened. We must constantly live with gratitude in our hearts, especially in the 15 minutes after receiving Communion when the Lord’s Real Presence is still within our bodies. 

Pope St. Pius X gives the reason behind the necessity of thanksgiving after having received Our Divine Savior: “Since the sacraments of the New Law ... produce a greater effect in proportion as the dispositions of the recipient are better, therefore, one should take care that Holy Communion be...followed by an appropriate thanksgiving, according to each one’s strength, circumstances, and duties.”

Priests use a book called the Roman Ritual, which gives directions to priests and faithful alike concerning how to correctly receive the Sacraments. And it includes this important part on the Act of Thanksgiving After Holy Communion:

“Moreover, the communicants should be warned not to leave church right after receiving, nor to engage in idle conversation nor to violate custody of the eyes, and neither to begin at once the reading of prayers from a book nor to expectorate, lest the Sacred Species fall from the mouth. “Rather, as befits devotion they should spend some time in mental prayer, thanking God for this singular favor and at the same time for the Savior’s sacred Passion, in memory of which this mystery is celebrated and consummated."

Thus, after Holy Communion, we need to speak with Our Lord personally and reflect on the depth of His love for us. 

Pope Pius XII in his encyclical on the Sacred Liturgy published in 1947 similarly said: 

“Such personal colloquies are very necessary that we may all enjoy more fully the supernatural treasures that are contained in the Eucharist and, according to our means, share them with others, so that Christ Our Lord may exert the greatest possible influence on the souls of all”.

The Holy Father continued:

“When the Mass is over...the person who has received Holy Communion is not thereby freed from his duty of thanksgiving; rather it is most becoming that, when the Mass is finished, the person who has received the Eucharist should recollect himself, and in intimate union with the Divine Master hold loving and fruitful converse with Him. Hence they have departed from the straight way of truth who, adhering to the letter rather than the sense, assert and teach that when the Mass has ended, no such thanksgiving should be added, not only because the Mass is itself a thanksgiving, but also because this pertains to a private and personal act of piety and not to the good of the community.”

Therefore, the necessity of making Acts of Thanksgiving is not just for us as individuals, but also for the good of the Church. And this allows us to perform our duties of charity towards our fellow men.

Read more >>
Miyerkules, Hunyo 15, 2022
Respice, Domine Prayer

A truly fitting prayer for Corpus Christi – and for any Thursday of the year – is the Respice, Domine which was composed by St. Cajetan. The Raccolta listed the following indulgences for this prayer:

i. A plenary indulgence to all the faithful who, being contrite, and having confessed and gone to Communion on the first Thursday in the month, shall on that day visit the Blessed Sacrament, either at Exposition time or when enclosed in the Tabernacle, and say there the following prayer, Respice, Domine.

ii. An indulgence of seven years and seven quarantines every Thursday in the year, to all who, after Confession and Communion, shall say the above prayer, on their knees, before the Blessed Sacrament.

iii. An indulgence of 100 days for saying it, with contrite heart, before the Blessed Sacrament, on any day whatever.

The Prayer:

Look down, O Lord, from Thy sanctuary, and from Heaven Thy dwelling-place on high, and behold this sacred Victim which our great High-Priest, Thy holy Child, our Lord Jesus, offers up to Thee for the sins of This brethren; and be appeased for the multitude of our transgressions. Behold the voice of the Blood of Jesus, our Brother, cries to Thee from the Cross. Give ear, O Lord! be appeased, O Lord! hearken, and do not tarry for Thine own sake, O my God, for Thy Name is invoked upon this city and upon Thy people; and deal with us according to Thy mercy. Amen.

Respice, Domino, de sanctuario tuo et de excelso coelorum habitaculo, et vide hanc sacrosanctam Hostiam, quam Tibi offert magnus Pontifex noster Sanctus Puer tuus Dominus Jesus pro peccatis fratrum suorum; et esto placabilis super multitudinem malitiae nostrae. Ecce vox Sanguinis fratris nostri Jesu clamat ad Te de Cruce. Exaudi, Domine; placare, Domine; attende, et fac, ne moreris propter temetipsum, Deus meus, quia nomen tuum invocatum est super civitatem istam, et super populum tuum; et fac nobiscum secundum misericordiam tuam. Amen.

Read more >>
Martes, Hunyo 14, 2022
Vigil of Corpus Christi Fasting

Corpus Domini Basilica, Turin, Italy

The Church has enriched the celebration of Corpus Christi – as well as devotions to the Blessed Sacrament at other times – with a number of indulgences. For instance, the Raccolta, listing the traditional indulgences in place before the changes after Vatican II, stated for the Feast of Corpus Christi and its Octave:

Pope Urban IV… being desirous that all the faithful should give God due thanks for this inestimable benefit and be excited to meet their Lord's love in this most holy Sacrament with grateful hearts, granted in the said Constitution several Indulgences to the faithful, which were again augmented by Pope Martin V in his Constitution Ineffabile, of May 26, 1429. Afterwards Pope Eugenius IV, in his Constitution Excellentissimum, of May 20, 1433, confirmed the Indulgences of Martin V, and added others, as follows:

i. An indulgence of 200 days, on the vigil of the Feast of Corpus Christi to all who, being truly contrite and having confessed, shall fast, or do some other good work enjoined them by their confessor.

ii. An indulgence of 400 days, on the feast itself, to all who, being contrite and having Confessed, shall devoutly assist at or be present at any of the following functions: First or Second Vespers, Matins, and Mass. An indulgence of 160 days for each of the Little hours, Prime, Terce, Sext, None, and Compline.

iii. An indulgence of 200 days, during the octave, for each Vespers, Matins, and Mass. An indulgence of 80 days for each of the Little Hours.

iv. An indulgence of 200 days for accompanying the procession of the Blessed Sacrament, which takes place on the Feast or during the Octave, to every priest who has said Mass, and to every layman who has gone to Communion on any one of these days, and who shall pray for the Holy Church.

v. An indulgence of 200 days for accompanying the procession made by the Confraternity of the Blessed Sacrament on the third Sunday of the month, and on Holy Thursday.

Practices such as a voluntary fast on the day before Corpus Christi is virtually forgotten by all. This practice is however still kept by some traditional Carmelites. We would do well to engage in some voluntary fasting and abstinence on the day before Corpus Christi in the spirit of and for the intention of making reparation to the Blessed Sacrament.

Read more >>
Miyerkules, Hunyo 8, 2022
Saints Among Us: The Top 5 Places for Venerating Saints Relics in America

St. Anthony's Chapel (Pittsburgh, PA)

St. Anthony Chapel Relics

No mentioning of relics in America would be completed without mentioning St. Anthony's Chapel located in Pittsburgh, PA. With between 4,000 - 5,000 relics on display, it is the largest collection of relics in the world outside of the Vatican. The chapel features the relics in beautiful reliquaries and features inspiring and deeply moving life-sized Stations of the Cross. On the side altar dedicated to St. Anthony, you will find a 1st class relic of him. In 1880, Father Mollinger founded the chapel. Father Mollinger made several trips to Europe in the subsequent years to collect an unprecedented amount of relics that he saved from desecration during the anti-Catholic conflicts of that time in Germany and Italy.

Shrine of All Saints (Morton Grove, IL)

Shrine of All Saints Relics

The Shrine of All Saints is a true treasure in Chicago known to far too few Catholics. The Shrine is located within St. Martha Catholic Church in Morton Grove. St. Martha's main church was originally built as a multi-purpose auditorium and gymnasium for the parish school. But despite this architectural sore spot, the shrine is a treasure. Unassuming from the outside, inside you will find the 2nd largest collection of relics in the United States! 

There are over 3,000 relics housed here for public veneration. Some of the relics housed in this shrine were rescued from closed convents in France and saved from relegation to museums and private homes. Others were rescued from estate sales in Italy where families would sell off the relics of their closed private chapels since few families still have personal chaplains.

For more photos and a list of some of the many relics here, click here.

St. John Cantius (Chicago, IL)

Relics of the Passion

While not on permanent display, St. John Cantius Church in Chicago, IL has an amazing collection of relics that are displayed throughout the year. On All Saints Day (and the Octave that follows), they adorn the side altars throughout the church. And relics for individual saints are always exposed for veneration throughout the year in connection with the Stational Churches of Lent. And if you visit on Holy Thursday or Good Friday, you will find the relics of the Passion of our Lord including a relic of the True Cross on display. Those are pictured above. Year-round, you will find a relic of St. Padre Pio here. 

Conclusion

Many Catholic churches throughout the country have relics of various saints. Ask your priest whose relics are in the high altar of your church and if the parish has any other relics that can be displayed for public veneration. 

Make it a point to look for Catholic shrines in your area. For instance, those near Philadelphia may be surprised to learn of a large collection of relics in honor of St. John Neumann. And those in Chicago also have a large collection of relics at the National Shrine of St. Maximilian Kolbe in Marytown, IL. In Chicago, very few Catholics are aware that a local parish has on display the forearm of St. Jude the Apostle. What relics are you unaware of in your own area?

Finally, if you are not familiar with the honoring of relics, take some time to familiarize yourself with the practice of honoring relics which stretches back to Biblical times. And mark your calendars to honor in a special way the relics in your local parishes and shrines each year on November 5th, the Feast of the Sacred Relics.

Read more >>
Martes, Hunyo 7, 2022
Summer Ember Day Fast Reminder


Ember Days are set aside to pray and/or offer thanksgiving for a good harvest and God's blessings. If you are in good health, please at least fast during these three days and pray the additional prayers. Remember the words from the Gospel: "Unless you do penance, you shall likewise perish" (Luke 13:5)

Whit Ember Days this Year: June 8, 10, and 11

From New Advent:

Ember days (corruption from Lat. Quatuor Tempora, four times) are the days at the beginning of the seasons ordered by the Church as days of fast and abstinence. They were definitely arranged and prescribed for the entire Church by Pope Gregory VII (1073-1085) for the Wednesday, Friday, and Saturday after 13 December (S. Lucia), after Ash Wednesday, after Whitsunday, and after 14 September (Exaltation of the Cross). The purpose of their introduction, besides the general one intended by all prayer and fasting, was to thank God for the gifts of nature, to teach men to make use of them in moderation, and to assist the needy. The immediate occasion was the practice of the heathens of Rome. The Romans were originally given to agriculture, and their native gods belonged to the same class.

At the beginning of the time for seeding and harvesting religious ceremonies were performed to implore the help of their deities: in June for a bountiful harvest, in September for a rich vintage, and in December for the seeding; hence their feriae sementivae, feriae messis, and feri vindimiales. The Church, when converting heathen nations, has always tried to sanctify any practices which could be utilized for a good purpose. At first the Church in Rome had fasts in June, September, and December; the exact days were not fixed but were announced by the priests. The "Liber Pontificalis" ascribes to Pope Callistus (217-222) a law ordering: the fast, but probably it is older. Leo the Great (440-461) considers it an Apostolic institution. When the fourth season was added cannot be ascertained, but Gelasius (492-496) speaks of all four. This pope also permitted the conferring of priesthood and deaconship on the Saturdays of ember week--these were formerly given only at Easter.

Before Gelasius the ember days were known only in Rome, but after his time their observance spread. They were brought into England by St. Augustine; into Gaul and Germany by the Carlovingians. Spain adopted them with the Roman Liturgy in the eleventh century. They were introduced by St. Charles Borromeo into Milan. The Eastern Church does not know them. The present Roman Missal, in the formulary for the Ember days, retains in part the old practice of lessons from Scripture in addition to the ordinary two: for the Wednesdays three, for the Saturdays six, and seven for the Saturday in December. Some of these lessons contain promises of a bountiful harvest for those that serve God.

From Catholic Culture:

Since man is both a spiritual and physical being, the Church provides for the needs of man in his everyday life. The Church's liturgy and feasts in many areas reflect the four seasons of the year (spring, summer, fall and winter). The months of August, September, October and November are part of the harvest season, and as Christians we recall God's constant protection over his people and give thanksgiving for the year's harvest.

The September Ember Days were particularly focused on the end of the harvest season and thanksgiving to God for the season. Ember Days were three days (Wednesday, Friday and Saturday) set aside by the Church for prayer, fasting and almsgiving at the beginning of each of the four seasons of the year. The ember days fell after December 13, the feast of St. Lucy (winter), after the First Sunday of Lent (spring), after Pentecost Sunday (summer), and after September 14 , the feast of the Exaltation of the Holy Cross (fall). These weeks are known as the quattor tempora, the "four seasons."

Since the late 5th century, the Ember Days were also the preferred dates for ordination of priests. So during these times the Church had a threefold focus: (1) sanctifying each new season by turning to God through prayer, fasting and almsgiving; (2) giving thanks to God for the various harvests of each season; and (3) praying for the newly ordained and for future vocations to the priesthood and religious life.
Read more >>
Huwebes, Hunyo 2, 2022
Octave Day of the Ascension of our Lord

Today according to the pre-1955 changes under Pope Pius XII is the Octave Day of the Ascension.

Ascentiontide lasts for 10 days and is part of the Pascal Season. The first nine days of Ascensiontide include the traditional Octave of the Ascension. The last day of Ascentiontide is the Vigil of Pentecost. Pentecost Sunday, which has its own octave, follows. Trinity Sunday, the Sunday after Pentecost, officially begins the Season After Pentecost. The total length of Paschaltide, from Easter Sunday to the end of Whitsuntide is 56 days (inclusively)

For this season of Ascensiontide, Catholics are welcomed and encouraged to immerse themselves in the devotions appropriate for the season.  For example, during this season, there are special prayers for the time between Ascension and Pentecost.

Before the changes of Pope Pius XII in 1955, there was a liturgical octave for the Ascension, and remnants of the octave can be found in the Office as it now stands.  The appropriate texts for the minor hours (except for the collects) are set out in the psalter. For the collects, Lauds and Vespers however, you need to keep your ribbon on the page for the Ordinary of Ascensiontide. The key points to note are set out via Saints will Arise.

The Mass Propers for this Octave of the Ascension are the same as on the Feast of the Ascension itself with White vestments, the Gloria, the Paschal Alleluia, the Credo, the Preface of the Ascension and the Proper Communicantes for the Ascension in the Canon. You may find them in a pre-1955 Missal such as the Saint Andrew Daily Missal and the Marian Missal from 1945.

History of Octaves

While the Novus Ordo calendar unfortunately only has 2 octaves, traditional Catholics will be familiar with the idea of multiple overlapping Octaves.  The practice of celebrating an Octave, while not only traced to the time spent by the Apostles and the Blessed Virgin Mary awaiting the Paraclete, also has its origins in the Old Testament eight-day celebration of the Feast of Tabernacles (Leviticus 23:36) and the Dedication of the Temple (2 Chronicles 7:9). Very truly, Christ did not come to abolish the Old Law but to fulfill it.

By the 8th century, Rome had developed liturgical octaves not only for Easter, Pentecost, and Christmas, but also for the Epiphany and the feast of the dedication of a church.

After 1568, when Pope Pius V reduced the number of octaves (since they had grown considerably), the number of Octaves was still plentiful.  Octaves were classified into several types. Easter and Pentecost had "specially privileged" octaves, during which no other feast whatsoever could be celebrated. Christmas, Epiphany, and Corpus Christi had "privileged" octaves, during which certain highly ranked feasts might be celebrated. The octaves of other feasts allowed even more feasts to be celebrated.

To reduce the repetition of the same liturgy for several days, Pope Leo XIII and Pope St. Pius X made further distinctions, classifying octaves into three primary types: privileged octaves, common octaves, and simple octaves. Privileged octaves were arranged in a hierarchy of first, second, and third orders. The Octave of the Ascension was a Privileged Octave of the Third Order.

Collect:

O Almighty God, we firmly believe that Your only-begotten Son, our Redeemer, ascended this day into heaven. May our minds dwell always on this heavenly home. Through Our Lord . . .
Read more >>
Martes, Mayo 31, 2022
St. Petronilla

Photo © Jörgens.Mi/Wikipedia, Licence: CC-BY-SA 3.0, Source: Wikimedia Commons

On this final day of May, when we celebrate the Queenship of Mary (which in 1954 took the place of the Feast of St. Angela Merici which was then transferred to June 1), we recall in the Sacred Liturgy a commemoration of St. Petronilla. She was a disciple of St. Peter who died in 60 AD.

The following is taken from The Liturgical Year by Abbot Gueranger:

In the eighth century, the holy Pope Paul I had the body of Petronilla taken from the cemetery of Domitilla, on the Ardeatine Way. Her relics were found in a marble sarcophagus, the lid of which was adorned, at each corner, with a dolphin. The Pope had them enshrined in a little church, which he built near the south side of the Vatican Basilica. This church was destroyed in the sixteenth century, in consequence of the alterations needed for the building of the new Basilica of St Peter; and the relics of St Petronilla were translated to one of its altars on the west side. It was but just that she should await her glorious resurrection under the shadow of the great Apostle who had initiated her in the faith, and prepared her for her eternal nuptials with the Lamb.

Thy triumph, O Petronilla, is one of our Easter joys. We lovingly venerate thy blessed memory. Thou didst disdain the pleasures and honours of the world, and thy virginal name is one of the first on the list of the Church of Rome, which was thy mother. Aid her now by thy prayers. Protect those who seek thine intercession, and teach us how to celebrate, with holy enthusiasm, the solemnities that are soon to gladden us.

Collect:

Hear us, O God, our Savior: and as we rejoice in the feast of blessed Petronilla, Thy Virgin: so we may learn a filial devotion to Thee. Through our Lord . . .

Read more >>
Linggo, Mayo 29, 2022
Lament for the fall of Constantinople

Chant for the Fall of Constantinople, the holy city, to the heathens on May 29th, 1453. Psalm 78 is chanted:

O God, the heathen are come into thine inheritance; thy holy temple have they defiled; they have laid Jerusalem on heaps. The dead bodies of thy servants have they given to be meat unto the fowls of the heaven, the flesh of thy saints unto the beasts of the earth. Their blood have they shed like water round about Jerusalem; and there was none to bury them. We are become a reproach to our neighbours, a scorn and derision to them that are round about us. 

How long, LORD? wilt thou be angry for ever? shall thy jealousy burn like fire? Pour out thy wrath upon the heathen that have not known thee, and upon the kingdoms that have not called upon thy name. For they have devoured Jacob, and laid waste his dwelling place. O remember not against us former iniquities: let thy tender mercies speedily prevent us: for we are brought very low. 

Help us, O God of our salvation, for the glory of thy name: and deliver us, and purge away our sins, for thy name's sake. Wherefore should the heathen say, Where is their God? let him be known among the heathen in our sight by the revenging of the blood of thy servants which is shed. Let the sighing of the prisoner come before thee; according to the greatness of thy power preserve thou those that are appointed to die; And render unto our neighbours sevenfold into their bosom their reproach, wherewith they have reproached thee, O Lord. So we thy people and sheep of thy pasture will give thee thanks for ever: we will shew forth thy praise to all generations.

Read more >>
Miyerkules, Mayo 25, 2022
Virtual Tour: Shrine of All Saints in Morton Grove, IL

The Shrine of All Saints is a true treasure in Chicago known to far too few Catholics. The Shrine is located within St. Martha Catholic Church in Morton Grove. St. Martha's main church was originally built as a multi-purpose auditorium and gymnasium for the parish school. But despite this architectural sore spot, the shrine is a treasure. 

Unassuming from the outside, inside you will find the 2nd largest collection of relics in the United States! There are over 3,000 relics housed here for public veneration. Some of the relics housed in this shrine were rescued from closed convents in France and saved from relegation to museums and private homes. Others were rescued from estate sales in Italy where families would sell off the relics of their closed private chapels since few families - if any - still have personal chaplains. It should be noted that while it is a sin to sell relics, there is no sin in buying them to rescue them. 

Some of the many relics housed in this shrine are the following:

  • The Finger bone of st. Martha of Bethany
  • A piece of hair of the Most Blessed Virgin Mary from before Her Assumption
  • A piece of the Holy Shroud of Turin
  • A relic of St. Anne, mother of the Most Blessed Virgin Mary
  • Part of the finger of the right hand of St. Hildegard of Bingen
  • A piece of the veil of the Most Blessed Virgin Mary
  • A piece of the staff of St. Joseph
  • The cranium of St. Fructuosus, Bishop of Tarragona, who was martyred in 259 AD
  • A lock of hair of St. Therese of Lisieux which still has the scent of roses on it!
  • Relic of St. Gregory Barbarigo
  • Part of the cranium of St. Barbara of Nicomedia
  • The right heel bone of St. Polycarp
  • A Finger from the right hand of St. Ignatius of Antioch
  • A reliquary containing a piece of the True Cross on which Our Lord died
  • A relic of St. Lorenzo Ruiz, the first Filipino saint
  • Two bones of St. Nicholas of Myra, which were scientifically tested and verified to come from the same period in which St. Nicholas died
  • The left humerus of St. Benedict of Nursia, the founder of Western Monasticism
  • A large bone of St. Erasmus, Bishop of Formiae, who was martyred in 303 AD
  • Part of the jaw and two teeth of St. Christina, Virgin and Martyr
  • The left fibula of St. Peter the Apostle
  • Other relics from the apostles: St. Jude, St. Simon the Zealot, St. Bartholomew, St. Philip, St. James the Lesser, St. Andrew, St. Matthias, and St. John the Evangelist
  • A bone of St. Felicitas of Rome, who witnessed the martyrdom of her seven sons before her own
  • The skull and fibula of St. Remaclus
  • Relics of the Martyrs of Vietnam
  • A large collection of relics of the Cristero Martyrs
  • A breviary and other items owned by St. John Vianney
  • Relics of St. Philomena, on display near the relics of St. John Vianney, which is appropriate considering his great devotion to her
  • Part of the dress worn by St. Edith Stein when she was received the Carmelite Habit
  • Calendar Reliquaries from the Cathedral of Ravenna as well as another from a Belgian monastery on the German border. These calendars contain one relic for each day in the year
  • The incorrupt tongue of St. John Nepomucene
  • Two large bones of St. Stephen the First Martyr, which show the cracks he sustained in them when he gave his life for Christ
It is not possible to list every saint whose relics are here. This is a truly wonderful place to pray and thank God for the miracles wrought through his saints. The shrine also has on display the oldest known depiction in the world of the Dormition of our Lady on a bronze medallion that was made between 500 - 550 AD. It was excavated in Madaba, Jordan in 2001 by Dr. Reem Hajjal. 

The Shrine is currently led by Fr. Dennis O'Neill, who has grown it to its present state over the years. It is available to tour by appointment only but if you are able to visit, you will surely find it an occasion of many graces.

Photos from my recent visit are as follows. Click on any for higher resolution:




















Read more >>
Sabado, Abril 16, 2022
Christ's Words to Adam in the Limbo of the Fathers

The following meditation is taken from an ancient sermon for Holy Saturday by St. Epiphanios of Cyprus (d. 403):

For your sake, I, your God, became your son; I, the Lord, took the form of a slave; I, whose home is above the heavens, descended to the earth and beneath the earth. For your sake, for the sake of man, I became like a man without help, free among the dead. For the sake of you, who left a garden, I was betrayed to the Jews in a garden, and I was crucified in a garden.

See on my face the spittle I received in order to restore to you the life I once breathed into you. See there the marks of the blows I received in order to refashion your warped nature in my image. On my back see the marks of the scourging I endured to remove the burden of sin that weighs upon your back. See my hands, nailed firmly to a tree, for you who once wickedly stretched out your hand to a tree.

I slept on the cross and a sword pierced my side for you who slept in paradise and brought forth Eve from your side. My side has healed the pain in yours. My sleep will rouse you from your sleep in hell. The sword that pierced me has sheathed the sword that was turned against you.

Rise, let us leave this place. The enemy led you out of the earthly paradise. I will not restore you to that paradise, but I will enthrone you in heaven. I forbade you the tree that was only a symbol of life, but see, I who am life itself am now one with you. 

I appointed cherubim to guard you as slaves are guarded, but now I make them worship you as God. The throne formed by cherubim awaits you, its bearers swift and eager. 

The bridal chamber is adorned, the banquet is ready, the eternal dwelling places are prepared, the treasure houses of all good things lie open. The kingdom of heaven has been prepared for you from all eternity.

Read more >>


Copyright Notice: Unless otherwise stated, all items are copyrighted under a Attribution-NonCommercial-NoDerivatives 4.0 International License. If you quote from this blog, cite a link to the post on this blog in your article.

Disclosure of Material Connection: Some of the links on this blog are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. As an Amazon Associate, for instance, I earn a small commission from qualifying purchases made by those who click on the Amazon affiliate links included on this website. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”